Art 1 – “Color in Advertising” – due 2/26

Standard

Look at the following links:

Read pages 172-187 in Color by Dr. Betty Edwards (a hard copy of the book is in room 216):

https://134fundamentals.files.wordpress.com/2013/03/color-by-betty-edwards.pdf

Watch these advertising videos and read Edwards’ writings on color symbolism. On one page of your sketchbook, comment on what you consider to be effective color strategies used by advertisers. In your experience are there any ads that you can recall as having an effect on you because of the color? Also, do you find that you agree with Edwards’ discussion of color meanings? Specifically, how are your tastes and responses different?

In your sketchbook, do a one-hour color pencil drawing (or watercolor) inspired by the imagery in one of the videos above.

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